On the occasion of Stockholm Design Week, the Kartell flagship store in Stockholm is transformed into a greenhouse, a real showcase dedicated to the outdoor world. The layout of the store evokes the world of nature and life en plein air. Special guest is Roberto Palomba who, during the sepcial talk, brought his personal vision of creativity to the Kartell Store, narrating and presenting the new HiRay outdoor collection by Ludovica+Roberto Palomba. This is how the new HiRay collection makes its debut, made with the welded wire technique, the result of which is an essential and functionalist sign and at the same time imbued with emotion.